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Say It With Charts


A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:




Say It With Charts


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Say it with Charts was first published in 1985 and became an immediate success. Now in its fourth edition, the book has sold more than 100,000 copies in seven languages. Say it with Charts Toolkit combines the classic Say it with Charts with the new Say it with Charts Workbook The complete package provides:


Today's most comprehensive, up-to-date business presentation guidebook Easy-to-Follow Tools and Strategies for Creating Powerful, Interactive Business Presentations As a professional, your career relies on reaching audiences, convincing them that your message is valuable, then making them remember that message. "Say It With Charts, 4th Edition," walks you through the entire visual presentation process and shows you--step-by-step--how to create compelling, memorable presentations. Business presentation tools have changed tremendously. A chart that once took ten hours--and ten co-workers--to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual--what to say, why to say it, and how to say it for the most impact. "Say It With Charts, 4th Edition," reveals time-tested tips for preparing effective presentations, then shows you how to combine those tips with today's technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on: How to prepare different types of charts--pie, bar, column, line, or dot--and when to use each Hands-on recommendations on lettering size, color choice, appropriate chart types, and more Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites "When well-conceived and designed, charts help us communicate more quickly and more clearly than we would if we left the data in tabular form."--From Chapter 1 Business is about communication. Every day, scores of questions must be answered, and each answer must be communicated quickly, completely, and with a minimum of confusion. Time has become our most valuable, irreplaceable commodity, and--in today's rapid fire, ultra-competitive business environment--delays or errors in communicating information are uncalled for, unaffordable...and unacceptable. "Say It With Charts, 4th Edition," shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentations--holding your audience's attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today's digital technologies to create professional-quality, attention-grabbing visuals on your computer screen. Everything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including: Commandments for designing successful onscreen visuals Techniques for conveying your messages using visuals and visual metaphors How to decide when to use a chart--and know when a chart could work against you Graphic representations of ineffective, counter-productive charts--with examples of how they could be improved Time- and money-saving methods to make one presentation template serve multiple audiences Hands-on practice projects and exercises to help you grasp each important concept Over the years, "Say It With Charts "has become the standard guidebook for executives, sales managers, management consultants--all those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe. Now updated for today's technological communications revolution, it will show you how to translate your most compelling data and messages into even more compelling visuals, and hammer home your message every time.


Gene Zelazny is Director of Visual Communications for McKinsey and Company, and has over 40 years of experience working with colleagues and clients to design powerful management reports and presentations. In addition, Zelazny frequently presents his ideas at the world's top business schools, including Chicago, Harvard, Columbia, Cornell, Wharton, Haas, MIT, Oxford, Kellogg, Stanford, Tuck, INSEAD, and others. He also is author of the how-to classic Say It With Presentations.


Zelasny suggests that instead of trying to put everything onto one chart, that we make several charts with a limited amount of data. My favorite? Comparing your business to various competitors. If you put your business and all competitors on one chart, it becomes difficult to determine where you stand compared to everyone else.


The tsunami of data pouring out of our IT and internet systems threaten to overwhelm all of us. Consolidating that data into a handful of well designed charts can quickly communicate performance trends in ways that no spreadsheet ever will.


A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition —the latest, cutting-edge edition of his best-selling presentation guide — Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on: * How to prepare different types of charts — pie, bar, column, line, or dot — and when to use each * Lettering size, color choice, appropriate chart types, and more * Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websitesif(typeof performance.mark !== 'undefined')performance.mark("Product_Tabs_loading_start");Related collections and offersProduct DetailsAbout the AuthorProduct DetailsISBN-13:9780071369978Publisher:McGraw Hill LLC Publication date:02/22/2001Edition description:REV Pages:240Sales rank:701,376Product dimensions: 7.60(w) x 9.40(h) x 0.72(d)About the AuthorGene Zelazny is Director of Visual Communications for McKinsey and Company, and has over 40 years of experience working with colleagues and clients to design powerful management reports and presentations. In addition, Zelazny frequently presents his ideas at the world's top business schools, including Chicago, Harvard, Columbia, Cornell, Wharton, Haas, MIT, Oxford, Kellogg, Stanford, Tuck, INSEAD, and others. He also is author of the how-to classic Say It With Presentations.


The second half of the book is less valuable. It includes page after page of concept diagrams and visual metaphors that range from useful (flow charts) to pointless (drawings of office machinery?). The book was originally published in 1985, so perhaps the images are meant to be photocopied and were more relevant before the age of SmartArt. Or perhaps these are simply intended to provide inspiration.


Apart from making data collection downright simple, Zoho Creator can help you with your reporting and analytical needs. Pivot Tables from Zoho Creator can help you slice and dice your data in the following ways:


Same reasons we like "Say It With Presentations": Gene Zelazny used to be the charts guy for McKinsey, and this book shows why. He walks through how to present ANY type of information, bowing to the predominance of PowerPoint. You'll learn when to use bar graphs and pie charts, and how NOT to distort your message. It's simple, slim, and FULL of stuff you can use THIS WEEK.


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Gene Zelazny, McKinsey's charts and presentations guru, has just released a new book, the Say It With Charts Complete Toolkit, which includes in it Say It With Charts, the Say It With Charts Workbook, as well as a CD-ROM. It is available for pre-order at Amazon.com. Zelazny's work was was the main inspiration for my 36 slides that pass the squint test, both directly from studying his book, and indirectly because all the presentation mentoring I received in my years at McKinsey was itself inspired by Gene. 041b061a72


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