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Brittani Scholarship Fund Partners

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What Can I Make That People Will Buy

Lastly, consider spreading the joy of handmade to others by creating and selling online courses. Others like you will be looking for ideas for things to make and sell. Why not meet the demand? You can also offer free videos or short DIY tutorials as a content marketing strategy to drive customers to paid content. Consider teaching skills in sewing, soap making, or woodworking, either as on-demand video or live classes.

what can i make that people will buy

Personalized gifts can mean anything from a date stamp on an item of jewelry, to monogrammed stationery, to socks with your face on them! Most people like to make their spaces unique with little personalized touches and are willing to pay for it, so when thinking about items to make and sell, definitely take personalized gifts into consideration.

People love pillows and cushions. No wonder swapping out pillows is a great, low-cost way to give a room a makeover. In fact, seasonal pillows are a thing, and there are lots of people who swap out their throw pillows to match the time of year.

In 2021, the BBC reported that the slow, mindful craft of pottery is booming worldwide. No wonder. At a time when many of us have a desire to slow down, ceramics take the same time to make as they did 2,000 years ago.

Creating the feeling of scarcity is also very impactful to increase the urgency even more. For example, you can emphasize the limited stocks or make the discount available to the first 5, 20, or 50 people.

By compiling a collection of soaps, shampoos, oils, and maybe a washcloth or flannel, you can offer a self-care subscription service people will love! Or perhaps team up with a confectioner and provide a selection of sweet treats like The Cake Tasting Club?

Picture frames are easy and inexpensive to make and are something that people always want to buy to put their most treasured photos in.CandyCandy will always be in high demand and if you know how to make sweets then start making candy in its various guises and sell it to anyone with a sweet tooth.Paper LanternsPaper lanterns look great in nurseries and bedrooms and are an easy thing to make and sell from home.Soap DishesMake decorative and stylish clay soap dishes and sell them at craft fairs or online from home.Rubber StampsCarving stamps out of rubber can be fun and creative and you may be surprised about the demand for rubber stamps.

I see far too many reps pretending to be unbiased in an effort to sound "credible." The buyer, who is both educated and experienced, expects sales reps to be biased. In fact, nothing you say will make a customer forget that ultimately, your job is to get them to buy your product.

Our newsfeeds today overflow with constant breaking news stories and examples of leaders pitting one group against another. All the political strife can make it a challenge to find a true connection. But while 72% of consumers cite government and political leaders as playing a significant role in dividing society, people have a much more favorable outlook when it comes to brands.

Their expectations for brands are high. Consumers expect brands to serve as connectors, whether that means fostering connection with their own customers or bringing together people with different perspectives. In fact, nearly two thirds (64%) of consumers want brands to connect with them, while just under half (49%) expect brands to bring people together toward a common goal.

Consumers are increasingly interested in learning about the humans who make up their favorite organizations. When a CEO has an active social presence, for example, 70% of consumers feel more connected to that brand. Of those respondents, almost two thirds (65%) say when a CEO uses social regularly it feels like real people run the business.

And 41% of consumers believe brands should create private groups like the ones that Peloton, the on-demand streaming provider and maker of the Peloton Bike, hosts on Facebook. These groups serve a dual purpose by bringing people together and giving brands a wellspring of ideas and feedback. Consumers who join private groups receive the content they want from and about their favorite companies, while brands can strengthen their relationships with customers and gain deeper insights into what their diehard fans expect from them.

In an increasingly divided society, connections matter more than ever, and people want brands to lead the way. Building these relationships, however, takes time. Brands will need to rethink how they leverage social media to nurture connections with and among their audiences. Brands that shift their strategic emphasis on social from revenue to relatability will be the best equipped to engage with people on an emotional level and uncover connections in an otherwise divided environment.

Companies that introduce sustainable offerings face a frustrating paradox: Most consumers report positive attitudes toward eco-friendly products and services, but they often seem unwilling to follow through with their wallets. The authors have been studying how to encourage sustainable consumption for several years, performing their own experiments and reviewing research in marketing, economics, and psychology.

Harnessing the power of social influence is one of the most effective ways to elicit pro-environmental behaviors in consumption as well. Telling online shoppers that other people were buying eco-friendly products led to a 65% increase in making at least one sustainable purchase. Telling buffet diners that the norm was to not take too much at once (and that it was OK to return for seconds) decreased food waste by 20.5%. A major predictor of whether people will install solar panels is whether their close-by neighbors have done so. And, in perhaps the most dramatic finding, telling university students that other commuters were ditching their cars in favor of more-sustainable modes of transportation (such as cycling) led them to use sustainable transport five times as often as did those who were simply given information about alternatives.

Sometimes social motivators can backfire, however. If only a few people are engaging in a sustainable behavior, it may appear to be not socially approved of, thus discouraging adoption. In such instances companies can enlist advocates to promote the positive elements of the product or action. Advocates are most compelling when they themselves have undertaken the behavior. One study found that when an advocate related why he or she had installed residential solar panels, 63% more people followed suit than when the advocate had not actually installed panels.

Prompts might be text messages reminding people to engage in desired behaviors, such as cycling, jogging, or commuting in some other eco-friendly way to work. Prompts work best when they are easy to understand and received where the behavior will take place, and when people are motivated to engage in the behavior. In one study just placing prompts near recycling bins increased recycling by 54%.

It is important to remember that negative spillover can occur too: A sustainable action may lead someone to subsequently behave less sustainably. Termed licensing by researchers, this occurs when a consumer feels that an initial ethical action confers permission to behave less virtuously in the future. In one example, researchers found that people who had performed a virtual green shopping task were less likely to behave prosocially (in a game they were less likely to help others by allocating resources) than those who had performed a virtual conventional shopping task. In other examples, people use more paper when they can show that they are recycling and use more of a product (such as mouthwash, glass cleaner, or hand sanitizer) when it is a sustainable one. Similarly, car models with increased fuel efficiency may lead people to drive more miles, and more-efficient home heating and cooling systems may lead them to increase usage.

We then presented a slightly different scenario to another group of 80 visitors. This group was told that they had paid for the ticket six months prior to the event, rather than the day before. This time, less than 30% of the people surveyed told us that they would go to the theater. The only difference between the two scenarios was the timing of the payment. Yet that difference was sufficient to reduce the predicted consumption by 50%. The results of this as well as several similar surveys show that the immediacy of payment can be critical for the consumption of a paid-for product.

The two scenarios were financially identical, so why the difference? In this study and in several others, we found that price bundling influenced consumption considerably. Quite simply, it is far easier to identify and account for the cost of an individual product in an unbundled transaction than within a bundled transaction. The one-to-one relationship between price and benefits in an unbundled transaction makes the cost of that item obvious, creating a strong sunk-cost effect and a high likelihood of consumption.

Nowhere is the impact of price bundling on consumption more obvious than in the case of season tickets. The purchaser pays one bundled sum for a collection of individual events, making it difficult to allocate costs to any one performance or game. This reduces the likelihood of its usage. We tested this out by analyzing ticket purchase and attendance data at a Shakespearean summer festival. The festival ran from June through August 1997 and involved the production of four plays. Some ticket holders had purchased tickets to a single play, some to two or three of the plays, and others to all four plays. What we found was that the no-show rate for people who had bought tickets to a single play was 0.6%, indicating that almost all ticket holders showed up. But the no-show rate for those purchasing tickets to two plays was 3.5%; for three plays, 13.1%; and for four plays, 21.5%. As the bundling of tickets increased from one to four plays, the likelihood of a person not showing up for one of the plays rose 35-fold. 041b061a72


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